Marketing and PR Strategy

Walk away with polished, publication-ready copy backed by clear research.

Services

  • A strategy session that helps you identify the most compelling angles for your piece and how to present them in a way editors take seriously.

    What you’ll get:

    • A breakdown of your strongest angles based on current conversations and editorial trends

    • Positioning guidance that clarifies why your idea matters right now

    • A short brief outlining how to frame your message before drafting or pitching

  • A strategic review that clarifies your stance, strengthens your argument, and aligns your op-ed with editorial expectations.

    What you’ll get:

    • A defined argument that matches the tone and style of top-tier outlets

    • Notes on structure, pacing, and narrative tension

    • Guidance on where your op-ed fits best and how to frame your expertise

  • A strategy and writing process that helps you share your expertise in short, sharp commentary pieces editors actually want.

    What you’ll get:

    • A refined expert angle that highlights your credibility without jargon

    • Commentary templates or drafts tailored for journalists and editors

    • Messaging guidance so your responses feel concise, clear, and quotable

  • A full editorial process that aligns your article with the style, clarity, and depth required by major publications.

    What you’ll get:

    • Structural and tonal guidance based on editor expectations

    • Co-writing or ghostwriting support to refine your piece

    • A polished, submission-ready draft formatted to publication standards

Dr. L. Foster, Environmental Sociologist

“Ethan took my research notes and turned them into a piece that read like something from The Atlantic.”

Elena M., Nonprofit Director

“Our nonprofit struggled to explain what we do. Ethan helped us find a voice that feels approachable and confident.”

FAQs

  • Yes, with support. While I don’t maintain personal relationships with editors, I do collaborate with a story coordinator who specializes in helping writers move through the publication process. Together, we help you refine your angle, identify the right outlets, and prepare your piece so it meets editorial standards. You still control the pitching, but you won’t navigate it alone.

  • We work closely with publications that provide guidelines, editorial preferences, and current topic directions. These guidelines help us understand what editors prioritize and how they evaluate submissions. Using that information, I help you shape your idea, tone, and structure so your piece aligns with what those outlets want to see.

  • Absolutely. Many people come in with a general idea but aren’t sure whether it works best as an op-ed, article, expert commentary, or personal essay. Through our conversations, we identify the right format, the right angle, and the right level of depth, which gives your piece a stronger chance of resonating with editors.

  • Yes. If you already have a draft, we’ll walk through structure, clarity, tone, and the overall argument to make sure it fits what top-tier editors expect. I’ll help you strengthen your positioning and refine the piece so it’s polished, submission-ready, and aligned with professional guidelines.

Got questions? Reach out!

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